As opposed to the contemporary methods of print and electronic media being the only means of reaching potential buyers in the real estate sector, social media has become a powerful medium that offers a robust platform for marketing and sales of services.
Social media currently has an estimated number of 3.6 billion people users, it’s no surprise why social media marketing is effective in boosting brand awareness. In fact, experts are saying that users will soar up to almost 4.41 billion in 2025. Every sector has been discovering new ways to explore social media and use the medium to push sales and the real estate sector is not excluded.
A recent study from the National Association of Realtors shows that 77% of realtors actively use social media for real estate in some way, shape, or form. 47% of real estate businesses note that social media results in the highest quality lead versus other sources. 99% of millennials (and 90% of baby boomers) begin
their home search online (as opposed to in-person referrals).
This survey simply shows how influential social media has been to the real estate sectors. Some of the effects of social media on the real estate sectors are:
1. Improves brand visibility: The main purpose of using digital media platforms for promotion is that it aids in increasing the visibility of a brand. It also helps to position a brand strategically in the market, in other to gain the attention of prospective clients. Business owners need to first understand their target audience before creating and releasing content so as to ensure that content is suited to their taste as such posts keep the audience engaged and hungry for more.
2. Network Expansion: To build a successful organization, it is very vital to have a very strong network base of people that are influential in the business environment. Realtors, investors, and agents have an opportunity to find and connect with individuals of like minds. Social media does not only provide a platform that helps in keeping in touch with current clients but also provides a platform that creates an avenue for one to reconnect with past consumers, keep up with competitors and attract potential buyers
3. Diversification: As a result of the ever-changing economy, there is a need to always be distinctive. The more dynamism you introduce into your business, the higher your chances of attaining success. Leveraging on the opportunity of what social media has to offer enables you to reach new clients in a way that traditional marketing methods never would have. It also empowers you to release information faster to both existing and prospective clients.
4. Brand development: Prior to this digital age, developers were unbothered about branding it seemed like a waste of time to them. But now that social media is rapidly taking over businesses the importance of branding has become glaring. By introducing social media into your marketing strategy you can be ensured that everything would fall in place. However, it is important to note that as a result of the clear differences between the various social media platforms, you will have to be deliberate and creative with your content.
5. Measurability of goals: Goals can be measured via social media analytics. This is a system that can be used by a real estate to measure the impact of its real estate blog and web. The most notable advantage of Google Analytics is that it can be used to supervise different sites and the different online actions that can be implemented.
The possibilities of social media in the real estate sector are endless, and the rewards are limitless. However, all these can be possible if you take the time to be active in social media, and take full advantage of its reach.
Leave a Reply